The good news? For authors who know what they�re doing, it�s never been more lucrative, either.

�There are only a few writers I count on to boost my �self-publishing IQ��Dave Gaughran, Kristine Kathryn Rusch, Joe Konrath. I just added Nick Stephenson�s name to that list. Using crystal-clear directions and real-world case studies, Nick shows how any writer can increase their sales dramatically with dirt-cheap (often free) techniques.�

Reader Magnets are what bring readers to YOU.

First: the power of email should not be underestimated. Unlike Facebook and Twitter (where you�re lucky if 10% of your followers even SEE your posts, let alone DO anything with them) email reaches everyone.

To make this work, you�ll need at least 2 books. These books should be written under the same pen-name, and it would be preferable (though not essential) if they were in the same series or genre.

Okay � so you�ve got a ton of people checking out your free Funnel Book, and the really engaged readers and interested in getting hold of your Magnet Book in exchange for their email address.

By now, you�ve got people checking out your free Funnel Book. A proportion of them see your offer to get the Magnet Book free and click through to your website or straight to your signup page.

This book is not about hammering people with email after email after email trying to get them to buy.

1) They get their free book immediately.

And extra sales aren�t the only benefits of building a relationship with your readers via email. You can also: